Ever used a serum and feel like it does NOTHING for your skin? You're not alone!

Most brands don’t prove their claims with proper clinical trials. Even when they do, the results can be misleading. Here’s why:

To truly measure a product’s impact, you need to measure skin changes, not just the product itself.

Many brands ask study participants to apply the product right before the final measurement. This gives an exaggerated result—showing temporary hydration from the product rather than actual improvements in skin hydration.

At Boring Without You, we do independent clinical studies. And participants are instructed to only use our serum the night before, and wash their face the morning of their final visit.

This means the massive 43.10% increase in skin hydration is measuring the actual change in their skin.*

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There was a 43.10% increase in skin's natural hydration levels vs control after 4 weeks.*

That means their skin has a new and improved baseline hydration level. Over four weeks, the product has improved their skin's water distribution and retention, so it looks brighter, smoother, plumper, and of course, more hydrated. 

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Clinically proven results for bright, hydrated, smooth skin 

Microphotography of participants skin*

Overall, 95% of people recorded an improvement in skin hydration after 4 weeks**

But this serum does so much more. 

• 90% recorded replenished and nourished skin**

• 88% recorded an improvement in skin texture**

• 82% recorded an improvement in skin brightness**

• 90% of people said they would use the serum in their daily routine and recommend it to a friend**

And the good news doesn't stop there. Here's what people said after taking part in the trial...

"I would definitely buy this product" 

"Nice gentle hydrating formula. Very nourishing"

“I was complimented a few times about my skin, especially how clear it looks. I would definitely purchase this product and use it daily.”

At Boring Without You, our mission goes beyond creating skincare; we're committed to delivering evidence-based solutions that truly work. 

This means using concentrated ingredients at a dose that's proven effective. Telling you what that percentage is. And verifying results with independent clinical studies. 

When I say results, I really mean it. Cause this Make Me Wet™ Aquaporin Hydrating Milk Serum is clinically proven to hydrate, brighten, and smooth your skin in weeks.

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References:

*Independent instrumental analysis clinical trial of increase in skin hydration vs control 2024. 23 participants with product applied twice daily and conducted by Ozderm Skin Testing Dermatology Studies Australia.

**Independent consumer perception clinical trial 2024. 23 participants with product applied twice daily and conducted by Ozderm Skin Testing Dermatology Studies Australia.